MotionKind x Agency Hackers: Padel, Purpose and Connection in Ibiza

MotionKind ambassador Gail Emms MBE plus Fundacion Almaterra representatives at The Bubble Club, Ibiza.

MotionKind brought movement, connection and a little healthy competition to the Agency Hackers Ibiza Summit, creating a padel experience designed to bring people together while raising funds and awareness for Fundacion Almaterra Ibiza.

Hosted at The Bubble Club Ibiza, the experience brought agency founders, leaders and creatives out of the conference environment and onto the padel court for coaching, competition, hospitality and conversation.

Created and brought to life by About Time Creative, it was built around an idea that sits at the heart of MotionKind:

Movement is the starting point. Connection is the purpose.

From conference room to padel court

The Agency Hackers Ibiza Summit brings together people from across the agency world to share ideas, experiences and the realities of building and running creative businesses.

MotionKind wanted to add something different to that mix.

Rather than another formal networking session, attendees were invited to pick up a racket and play alongside people they may only have met a few hours earlier.

Olympic medallist Gail Emms led the coaching, creating an inclusive session for every ability, from complete beginners through to more experienced players.

The coaching then moved into an Americano-style tournament, continually mixing players and creating a naturally social, competitive format.

There was plenty of competition, but the real value came from everything happening around it.

Meeting somebody new on court. Encouraging a teammate. Laughing between points. Continuing the conversation afterwards over food and drinks.

It demonstrated exactly why MotionKind believes shared experiences can create stronger human connections.

Move. Connect. Compete. Talk.

MotionKind is built around a simple belief: movement and shared experiences can help people connect differently and create more natural conversations around mental health.

That movement might happen on a padel court, at a motorsport event, through fitness, wellbeing, music or another shared experience.

The activity is the catalyst.

The connection is what matters.

There was no mental-health seminar attached to the Ibiza event and nobody was expected to talk about how they were feeling.

Instead, we created an environment in which people could move together, compete together and spend time away from the usual pressures of work.

Sometimes the best conversations happen when you stop trying to have them.

Move. Connect. Compete. Talk.

Supporting Fundacion Almaterra Ibiza

It was important that an experience taking place in Ibiza also created a positive impact for the island.

MotionKind partnered with Fundacion Almaterra Ibiza, raising funds and awareness for its work supporting mental health within the local community.

A contribution from each participant place went towards the Foundation, while the event also introduced its work to a new audience of agency leaders and creatives.

For MotionKind, that combination of experience and purpose is fundamental.

A great event should create memories and relationships for the people taking part, but wherever possible it should also leave something positive behind.

A long-standing connection with Ibiza

For MotionKind founder Justin Douglas, Ibiza is much more than a destination for an event.

Justin's relationship with the island goes back years.

Through About Time Creative, he ran an office from The Hub Ibiza for two years, working on the island and building relationships across its creative, hospitality and business communities.

That was followed by a season creating and delivering music events in Ibiza, developing first-hand experience of the island's venues, culture, audiences and events scene.

Those years created both professional relationships and a personal connection with Ibiza.

So when the opportunity arose to create a MotionKind experience for the Agency Hackers community, Ibiza felt like a natural place to do it.

Created by About Time Creative

The experience was conceived, branded, promoted and produced by About Time Creative, the strategic creative agency behind the development of MotionKind.

The project brought together many of the disciplines the agency works across every day: strategy, creative, partnerships, promotion, content and live event delivery.

But the objective was never simply to put on an event.

It was to create something that people genuinely wanted to be part of.

Something that could strengthen relationships within the Agency Hackers community, support a local mental-health organisation and prove that movement can create a very different kind of connection.

What comes next

Ibiza has given MotionKind a strong proof of concept.

We are now developing Creative Padel into a wider series of experiences bringing together agencies, brands, clients and partners through sport, hospitality and shared purpose.

But MotionKind is not just about padel.

And it is not just about motorsport.

It is about using movement, sport and shared experiences to bring people together, strengthen connections and support better conversations around mental health.

Ibiza showed us what can happen when you create the right environment.

Sport creates the introduction.

Competition creates energy.

Hospitality creates time together.

And somewhere in between, connection happens.

That is what MotionKind is here to create.

Moving People. Changing Minds.